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Culture Market Data · Music, Live & Host Cities

$GRANDNATIONALThe economics of a $943 million tour

Kendrick Lamar and SZA grossed $390.7M across 47 shows. Fans spent an estimated $552M more in the cities around the stadiums. Here is where the money went, and how the cultural property scores under CPRS™.

$GRANDNATIONAL: the economics of the Grand National Tour$390.7M at the gate and an estimated $552M in host-city spending, a $943M total footprint. CPRS BCPV 92.60, Tier 4, modeled TCPMV $1.27B. MADECXCulture Market Data · CPRS™ Soft Pass · KLS-CX-2609-029$GRANDNATIONALThe economics of a$943 million tourKendrick Lamar × SZA47 shows · Apr 19 – Dec 11, 2025What the tour grossed, what host cities kept,and what the cultural property is valued at.Total footprint$943MGate + streetsTickets sold2,037,000~43,300 per showCPRS™ modeled TCPMV$1.27BBCPV 92.60 · Tier 4Community flow$0No CPRS™ attributionAt the gate: $390.7M (Reported gross · 47 shows · 2,037,000 tickets)In the streets: $552M (Visitor spending in host cities (modeled))At the gate · $390.7MIn the streets · $552MN. America · gate: $256.4M (23 shows · 1.1M tickets · Billboard)Europe · gate: $102.3M (16 shows · ~662K tickets · derived)Latin America · gate: $14.1M (4 shows · Lamar solo · Touring Data)Oceania · gate: $17.8M (4 shows · Lamar solo · Touring Data)N. America · streets: $346M (1.1M × $185 × 1.7 · Deep Venue)International · streets: $206M (MADE CX extension · 30% discount)N. AmericaEuropeN. AmericaInternational · modeledN. America · gate$256.4M23 shows · 1.1M ticketsHighest-grossing co-headlinetour on record (Billboard)Europe · gate$102.3M16 shows · ~662K ticketsDerived from Touring DataSolo legs · gate$32.0MLatin America $14.1MOceania $17.8M · 8 showsN. America · streets$346M1.1M fans × $185 × 1.7Deep Venue model$18.3M in city taxInternational · streets$206M937K fans · same method30% discount (MADE CXextension, modeled)Every city spent more outside the stadiumBox office vs. modeled local impact · 9 individually reported shows · $MInglewoodInglewood: box office $40.4MInglewood: local impact $46.3M$86.7MEast RutherfordEast Rutherford: box office $24.8MEast Rutherford: local impact $33.8M$58.6MTorontoToronto: box office $15.4MToronto: local impact $22.7M$38.1MSeattleSeattle: box office $14.8MSeattle: local impact $19.2M$34.0MChicagoChicago: box office $13.2MChicago: local impact $15.7M$28.9MDetroitDetroit: box office $10.6MDetroit: local impact $15.1M$25.7MSt. LouisSt. Louis: box office $8.8MSt. Louis: local impact $15.3M$24.1MMinneapolisMinneapolis: box office $9.1MMinneapolis: local impact $14.9M$24.0MHoustonHouston: box office $9.4MHouston: local impact $13.3M$22.7MBox office (reported)Local impact (attendance × $185 × 1.7)CPRS™ scorecard · soft passFive weighted dimensions · 0–100 · confidence 0.72CISCultural Influence ×0.3097CCIConsumer Conversion ×0.2592LIPLikeness & Identity ×0.2094CUVCommercial Usage ×0.1590HLMHeritage & Lineage ×0.1082BCPV92.60Tier4LandmarkCo-headlined91.8%Sources: Billboard Boxscore, Touring Data, Wikipedia, Deep Venue (local impact model). Europe leg derived;international impact and TCPMV are MADE CX models. Soft CPRS™ valuation, not an appraisal or investment advice.Unattributed ≠ unpaid. Independent analysis, not affiliated with the artists, promoters or venues.Register your cultural propertymade.cx

Inner ring: gate vs. streets, share of the $943M footprint. Outer ring: each leg's box office and each region's modeled visitor spending. Hatched = MADE CX model. Hover or tap a segment for detail. High-resolution PNG: 3200 × 4400.

Key figures
At the gate
$390.7M
47 shows · 2,037,000 tickets
In the streets
$552M
Modeled host-city visitor spend
Total footprint
$943M
Gate + streets
Co-headlined share
91.8%
$358.7M across 39 shows with SZA
N. America gate
$256.4M
23 shows · 1.1M tickets
N. America streets
$346M
1.1M × $185 × 1.7 · $18.3M city tax
CPRS™ BCPV · Tier
92.60 · 4
Landmark · confidence 0.72
Modeled TCPMV
$1.27B
Band $890M – $1.78B · community flow $0

Your culture moves money too. Put it on the ledger.

This is what a CPRS™ valuation looks like at stadium scale. MADE CX runs the same five-dimension standard for artists, estates, archives and brands of every size.

  • A scored BCPV and a modeled value band for your property
  • Registration on a public cultural-property ledger
  • An 80/16/4 split that routes value back to originators and community
Method & sources

Gross, attendance and show counts: Billboard Boxscore via Wikipedia, Kiss 95.1 (Sep 28, 2026) and Touring Data. The European leg ($102.3M, ~662K tickets) is derived from Touring Data's $358.71M co-headlined total less the North American leg. City-level figures and the local-impact method (attendance × $185 × 1.7; city tax ~9% of visitor spend) are from Deep Venue. The international extension ($206M) applies the same method with a 30% discount because $185 is a U.S. benchmark.

CPRS™ figures are a soft pass: BCPV 92.60 (CIS 97 · CCI 92 · LIP 94 · CUV 90 · HLM 82), confidence 0.72, modeled TCPMV $1.27B. Not an appraisal, price or investment advice, and not an estimate of either artist's earnings. Unattributed ≠ unpaid. Independent analysis, not affiliated with or endorsed by the artists, promoters or venues.

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Disclosure · Valuation

About this analysis. This valuation is an editorial estimate produced under the Cultural Property Rights Standard (CPRS), a proprietary methodology developed by MADE CX. It is not an appraisal, a fairness opinion, an audit, or a certified valuation, and it has not been prepared under USPAP or any other appraisal standard. It is not suitable for financial reporting, lending, tax, insurance, or transactional purposes.

Sources and independence. Figures derive from publicly available information and modeled assumptions as of the publication date. No person or entity named has reviewed, approved, verified, commissioned, or been compensated in connection with this analysis.

Editorial designation. A dollar-sign designation (e.g. $CULTURE) is editorial shorthand identifying the subject of this analysis. It is not a security, digital asset, token, fund, share, or instrument of any kind, and nothing here offers one.

No affiliation; no offer; no advice. Names, marks, and images appear for reporting, commentary, and analysis, and do not imply affiliation with, sponsorship by, or endorsement of MADE CX. Nothing here is an offer to sell or a solicitation of an offer to buy any security or interest, or investment, legal, accounting, or tax advice.

Forward-looking statements. Statements about future markets, values, or outcomes are modeled projections resting on significant assumptions. Actual results will differ.

Corrections and right of reply. MADE CX corrects errors of fact. To request a correction or submit a response for publication, write to hi@madecx.info. Responses received are published alongside the original analysis. © 2026 MADE CX. MADE CX and CPRS are trademarks of MADE CX.