Every mature asset class rests on a public standard. Securities have registration. Real estate has title. Cultural property, the songs, images, styles, stories, likenesses and lineages that move markets, has had neither, and so its value has travelled without its owner. This agreement is how a purchase on MADE CX puts the owner back into the transaction.
Each Article opens with a narrative in plain language that states what the Article is for and why it exists. The numbered clauses that follow are the operative terms. Where the narrative and a clause differ, the clause governs. The Schedules at the end are completed for each transaction and together with this text form one agreement.
Four commitments carry the weight of the whole instrument. The Buyer agrees to them by completing a purchase.
Property, not permission
Cultural property is the originator's personal property. It can be licensed, inherited and used as collateral. →
Attribution travels
Every public and social use carries the Attribution Line, in the form and placement Schedule C sets. →
4% is protocol
Community reinvestment is a fixed settlement allocation on every registered transaction. It is not charity. →
Value is re-read
Licenses are re-evaluated under CPRS before any term renews. Nothing renews at a stale valuation. →
The Originator or Custodian
The creator, estate, institution or community custodian that holds the Registered Cultural Property and grants rights in it, identified in Schedule A.
The Buyer
The individual, brand, institution or other person acquiring the Acquired Interest in a purchase transaction, identified in Schedule A.
MADE CX Inc.
A Delaware corporation, acting as operator of the Registry and the Clearinghouse and as steward of the Cultural Property Rights Standard™.
A shared vocabulary for a new asset class.
A standard is only as strong as the words it uses. These definitions are written so that a creator, a museum registrar, a brand's counsel and a lender can read the same sentence and reach the same meaning. Capitalized terms carry the meanings below throughout the agreement and its Schedules.
| Term | Meaning |
|---|---|
| Acquired Interest | The rights the Buyer receives under Article 3, as specified in Schedule A: a Cultural Use License, or a Registered Object together with a Cultural Use License. |
| Attribution Line | The credit form set out in Section 5.2 and Schedule C, in its Canonical Form or Short Form. |
| BCID | The Blackchain Creative ID, the unique identifier the Registry assigns to Registered Cultural Property. |
| BCPV | Base Cultural Property Value, the weighted composite of the five CPRS dimensions computed under Section 4.2. |
| CDC | Cultural Demand Coefficient, the demand coefficient applied to BCPV under Section 4.3. |
| Clearinghouse | The settlement function operated by MADE CX that receives Consideration and Licensed Earnings and distributes them under the Settlement Allocation. |
| Community Reinvestment Allocation | Four percent (4%) of Gross Consideration and of all Licensed Earnings, allocated under Article 6. |
| Consideration | The amount the Buyer pays for the Acquired Interest, stated in Schedule A, including any Renewal Consideration. |
| CPRS or the Standard | The Cultural Property Rights Standard™, MADE CX's proprietary methodology for valuing cultural property across five weighted dimensions and a demand coefficient, in the version stamped on the Valuation Record. |
| Cultural Property | An intangible expression of culture capable of identification and registration, including a work, style, design, method, sound, voice, likeness, persona, name, story, ritual, archive or lineage, together with its heritage and provenance. |
| Cultural Use License or CUL | The license granted to the Buyer under Section 3.1, bounded by the Licensed Uses, Territory, Channels and Term in Schedule A. |
| Custodian | An estate, institution, family, or community body that holds Cultural Property in a fiduciary or representative capacity rather than as its individual creator. |
| Designated Community Organization | The organization chosen by the Originator in Schedule D to receive the Community Reinvestment Allocation, and any verified successor. |
| Gross Consideration | All Consideration payable by the Buyer, before any fee, tax, or deduction. |
| Licensed Earnings | All revenue, royalties, fees, or other value payable to the Originator arising from the Buyer's exercise of the Acquired Interest, where Schedule A provides for such earnings. |
| Originator | The person or Custodian identified in Schedule A as holder of the Registered Cultural Property, and that person's Successors. |
| Public Use | Any use of the Registered Cultural Property that can be perceived by persons outside the Buyer's organization, including Social Media Use, advertising, packaging, publication, broadcast, exhibition, performance and display. |
| Registered Cultural Property | The Cultural Property recorded in the Registry under the BCID and $TICKER in Schedule A, including any sub-properties Schedule A enumerates. |
| Registered Object | A physical or digital object, edition, or copy embodying Registered Cultural Property, title to which is transferred to the Buyer where Schedule A so provides. |
| Registry | The ledger of record operated by MADE CX in which Registered Cultural Property, transactions, Cultural Liens and succession designations are recorded. |
| Renewal Evaluation | The re-evaluation of the Registered Cultural Property under the Standard performed under Article 7 before any renewal of the Term. |
| Reserved Rights | The rights described in Section 3.4, which never pass to the Buyer unless Schedule A expressly enumerates them. |
| Settlement Allocation | The distribution of Gross Consideration and Licensed Earnings: eighty percent (80%) to the Originator, sixteen percent (16%) to MADE CX, and four percent (4%) as the Community Reinvestment Allocation. |
| Social Media Use | Any Public Use on a social, creator, streaming, messaging-broadcast, or community platform, including posts, stories, reels, shorts, livestreams, pins, threads and newsletters. |
| Successor | An heir, devisee, legatee, personal representative, trustee, or assignee who succeeds to the Originator's interest under Article 8. |
| TCPMV | Total Cultural Property Market Value, the modeled valuation band published in the Valuation Record under Section 4.4. |
| Term | The Initial Term stated in Schedule A and each Renewal Term under Article 7. |
| Valuation Record | The version-stamped CPRS valuation of the Registered Cultural Property attached as Schedule B, and each updated record issued on a Renewal Evaluation. |
What the Buyer is dealing in is someone's property.
For generations, culture has been treated as something ambient: free to take, admired in public, owned by no one in particular. That treatment is precisely how its value has left the communities that produced it. This Article sets the foundation the rest of the agreement stands on. The Registered Cultural Property is personal property. Like any personal property, it can be licensed to others while its owner keeps title, it passes to the owner's heirs when the owner dies, and it can support credit when the owner pledges it. The Buyer enters the transaction on those terms and agrees to deal with the property as property.
An unregistered asset is an extracted one. A registered asset has an owner, a record, and a value that returns home.
Owning the object is not owning the culture.
A collector who purchases a painting does not acquire the right to print it on a sneaker. A brand that licenses a sound does not acquire the voice behind it. This Article draws those lines before any money moves. The Buyer receives exactly what Schedule A names, a license, an object, or both, and nothing more. Some rights never travel with a sale at all: the originator's likeness and voice, the right to train machines on the work, the heritage behind it, and the right to be named.
- the Originator's name, likeness, voice, persona, signature, and biography, except as required to give the Attribution Line;
- any training, fine-tuning, embedding, retrieval, synthesis, cloning, or other use of the Registered Cultural Property by or for an artificial intelligence or machine learning system, including any synthetic extension recorded as a severable sub-property;
- heritage, lineage, and community rights held by a Custodian under Section 2.6;
- the right to be attributed under Article 5 and all moral rights; and
- all uses, channels, territories and periods not stated in Schedule A.
Methodology, not sentiment.
Culture has been valued by instinct, by negotiation leverage, and too often by whoever held the checkbook. The Cultural Property Rights Standard™ replaces that with a method anyone can trace. It reads five dimensions of a cultural asset, weights them, applies a coefficient for demand in the sector where the asset will be used, and produces a modeled band rather than a single figure. The Buyer receives the Valuation Record with the purchase so the number behind the transaction is visible, reproducible, and version-stamped. The Standard informs the Consideration. It does not dictate it, and it is not an appraisal.
| Code | Dimension | Weight | What it reads |
|---|---|---|---|
| CIS | Cultural Influence Score | 0.30 | Circulation, trendsetting, replication and remix rate, adoption across communities and forms, citation, and institutional validation. |
| CCI | Consumer Conversion Impact | 0.25 | Purchase lift, campaign effectiveness and affinity, measured on settled transactions only. |
| LIP | Likeness & Identity Premium | 0.20 | Likeness, voice, style, persona, performance signature, and the recognizable authority the originator carries. |
| CUV | Commercial Usage Value | 0.15 | Verified commercial use, including campaigns, placements and licensing history, and documented uncompensated use as a demand signal. |
| HLM | Heritage & Lineage Multiplier | 0.10 | Ancestral significance, historic contribution, lineage-based ownership, community inheritance, and archival value. |
CDC = 0.75 × 0.40 × Sector Multiplier
Index = BCPV × CDC
TCPMV = modeled valuation band, published as a range with a confidence factor
Illustrative: 54×.30 + 58×.25 + 54×.20 + 58×.15 + 88×.10 = 59.00 · Fashion CDC 1.05 · Index 61.95
The originator's name travels with the work.
Most cultural value is lost not in a single theft but in a thousand small erasures: a repost with the credit cropped out, a caption that names the brand and not the maker, a mood board that becomes a campaign. Attribution is how cultural property stays connected to its owner once it enters public life. It is also how the Standard sees the property's reach, because every attributed use is a data point that strengthens the valuation at renewal. This Article makes attribution a condition of every Public Use, sets one canonical form, and states exactly where it goes on each channel so that compliance never depends on guesswork.
- place the Attribution Line in the caption, description or post body of the originating post, within the portion displayed before truncation;
- tag or mention the Originator's verified account and, where the platform offers it, invite the Originator as a collaborator or credited contributor;
- include the title and the Originator's name in image alt text where the platform supports it;
- for stories and other ephemeral formats, display the Short Form on screen for the full duration of each frame in which the Registered Cultural Property appears;
- for livestreams and audio, give a spoken credit at first use and carry the Attribution Line in the stream title, description or show notes; and
- for paid partnerships, give the Attribution Line in addition to, and separately from, any advertising disclosure required by law or platform policy.
Four percent is protocol, not charity.
Charity is discretionary. It depends on goodwill, it arrives when a donor chooses, and it can be withdrawn. The communities that produce culture have seen that model for a century, and it has not closed the distance between the value they create and the wealth they hold. The Community Reinvestment Allocation works differently. It is structural: four percent of every registered transaction is allocated at settlement, automatically, to the community organization the originator designates, in the same motion that pays the originator and the operator. The Buyer does not give it. The transaction carries it, the way a deed carries a recording fee or a trade carries a clearing fee. It runs with the property through every resale and every renewal.
Settlement Allocation of Gross Consideration and Licensed Earnings, distributed by the Clearinghouse.
The reinvestment is not a gift from the Buyer. It is the community's share of the value its culture generates, allocated by protocol at the moment of settlement.
Every renewal begins with a fresh reading of value.
Culture moves. A work licensed while its originator was emerging may be iconic two years later; a style that was everywhere may settle. A license that renews automatically at its original terms quietly transfers that movement to whoever holds the license. This Article prevents that. Before any term renews, the property is re-evaluated under the same Standard that set its original valuation, with the Buyer's own attributed use counted as evidence. The renewal then follows the new reading, within limits both sides agreed at the start. Value is re-read, never assumed.
Illustration. Baseline Index 61.95. Renewal Index 68.10. Ratio 1.0993, within the collar. Prior Consideration $10,000 becomes Renewal Consideration $10,993, subject to the Settlement Allocation.
Culture outlives its makers. So does this agreement.
Family estates across this country hold archives, catalogues and likenesses whose value was never recorded, and so could not be passed down as wealth. This Article ensures that what the originator registers is inheritable in fact, not only in principle. The Buyer's license continues through the originator's death; the payments, the attribution and the right to re-evaluate pass to the heirs; and the Registry records who they are so the Buyer always knows whom it is dealing with.
Property that can carry credit, without disturbing the Buyer.
The measure of a recognized asset is whether a lender will accept it. When an originator can pledge registered cultural property the way a homeowner pledges a house, culture begins to carry financing capacity: working capital, production loans, estate liquidity. A Buyer's contract rights and payment stream are part of what makes the property creditworthy, so this Article lets the originator pledge them and, in return, guarantees that a lender's rights never disturb a Buyer who is keeping its promises.
One rail for payment, one record of title.
A standard works only if every transaction moves through the same rails. The Clearinghouse receives what the Buyer pays and distributes it under the Settlement Allocation; the Registry records what changed hands. Together they give every party, and every future party, a single source of truth.
What each party stands behind.
Authorized-use enforcement, in proportion.
Enforcement under this agreement is graduated: notice first, a real chance to cure, and escalation only when the problem persists. The aim is compliant use, not punishment. But the originator's name and the originator's property are not negotiable, and when a Buyer will not cure, the originator and the Registry act.
Allocating risk plainly.
Resolve it in good faith, then resolve it finally.
The terms that hold the rest together.
Signed by the parties as of the Effective Date.
Where this agreement is accepted by completing a purchase on the MADE CX platform, the platform acceptance record stands in place of the Buyer's signature below.
Completed for each purchase transaction.
The number behind the transaction, shown in full.
| Dimension | Raw (1 to 100) | Weight | Contribution | Justification and sources |
|---|---|---|---|---|
| CIS Cultural Influence | 0.30 | |||
| CCI Consumer Conversion | 0.25 | |||
| LIP Likeness & Identity | 0.20 | |||
| CUV Commercial Usage | 0.15 | |||
| HLM Heritage & Lineage | 0.10 | HLM form: ☐ 100-scale ☐ multiplier |
Modeled valuation under the Cultural Property Rights Standard™ from named sources only. Not an appraisal, not investment, tax or legal advice.
Where the Attribution Line goes, channel by channel.
| Channel | Form | Required placement |
|---|---|---|
| Instagram & Facebook feed, Reels | Canonical | Caption, within the text shown before truncation. Tag the Originator's account and invite as collaborator. Title and Originator in alt text. |
| Stories, Snapchat, ephemeral formats | Short | On-screen text or mention sticker for the full duration of each frame showing the property. Link sticker to the BCID record where available. |
| TikTok, YouTube Shorts | Short | Caption, plus on-screen credit for at least three (3) seconds at first appearance. Tag the Originator. |
| YouTube long-form, streaming video | Canonical | First two lines of the description, plus a lower-third credit at first appearance. |
| X, Threads, Bluesky | Short | In the body of the originating post. Not in a reply or thread continuation only. |
| LinkedIn, newsletters, blogs | Canonical | In the body adjacent to the use, with a link to the BCID record. |
| Livestream, podcast, audio | Canonical | Spoken credit at first use. Written credit in the stream title, description or show notes. |
| Web and e-commerce | Canonical | Visible caption adjacent to the use without hover or click. Alt text and page metadata. Link to the BCID record. |
| Paid digital advertising | Short | Within the creative where legible, or on the first screen of the landing page, in addition to any advertising disclosure. |
| Print, packaging, out-of-home | Canonical | Credit line legible at the intended viewing distance and not smaller than 6 pt in print. QR link to the BCID record on packaging. |
| Exhibition and physical display | Canonical | Wall or object label with the Canonical Form and a QR link to the BCID record. Catalogue credit. |
| Broadcast, film, performance | Canonical | End credits or program credit, and on-screen or spoken credit at first use where practicable. |
| Press and earned media | Canonical | In every press release and media kit. Commercially reasonable efforts to have outlets carry it. |
| Permitted derivatives | Derivative | The Derivative Form, in the placement required for the channel of the derivative. |
Completed by the Originator. The Buyer has no vote.
Payment instructions for the Designated Community Organization are collected by MADE CX through its secure onboarding process and are never written on this Schedule.